UK's biggest motor seller has said weakness of £ vs the Euro is to blame for latest increaseFord has just announced a price rise – its fourth this year. The latest 2.7 increase will add a typical £250 to the cost of a Ka or Fiesta and £500 to Focuses and Mondeos, while the S-Max will cost up to £600 more.
It means that while a year ago a mid-range Focus had a list price of around £16,000, from next week that car will be £2000 dearer. All increases apply to orders placed after November 30.
Ford says the latest moves are driven entirely by the weakness of the £ against the Euro. The company complains that the £ has devalued by over 30% since 2007. While Transit vans and the engines and gearboxes which power many Ford cars are built in Britain, all models sold here are imported from Europe, meaning that the exchange rate makes a big difference to the business. Ford of Britain boss Nigel Sharp said the increases came despite Ford making cuts across its UK business.