A group of young motorists are mocking modern driving etiquette that has left adult drivers raging.
Posting selfies behind the wheel, horn happy drivers and litterbugs have been voted by Brits as the top modern day driving irritations, in a new study.
Over half (57%) of Brits surveyed said that being tailgated by other road users is the biggest driving annoyance, whilst aggressive driving (55%) and failing to indicate (53%) also grinds their gears.
Research shows how digital devices continue to distract drivers, with texting at the wheel (47%), using social media whilst driving (31%) and taking selfies (24%) featuring in the top 20 modern day driving nuisances.
The research was commissioned by Kwik Fit, who polled 2,000 British adult motorists on their top modern day driving irritations, to highlight the importance of being considerate to other drivers.
The new research led Kwik Fit to create the witty video looking at modern day road etiquette but with a unique twist. The video shows children in ride-on toy cars in scenes illustrating British motorists’ modern-day pet peeves, such as taking selfies at the wheel, aggressive driving and inconsiderate parking.
Over half (56%) of respondents admitted to airing their road rage by shouting and/ or screaming at road users, whilst a third (33%) agreed that they had ‘flipped the bird’ to show their frustration at other drivers.
Nine in ten (93%) Brits believe that other drivers are usually oblivious to other road users, and nine in ten (95%) respondents believed themselves to be respectful road users.
Results revealed that four in ten (40%) women admitted that their worst habit was eating or drinking behind the wheel, while almost half (48%) of men said speeding.
The majority (90%) of Brits surveyed agreed that their mood for the day improves when a driver is respectful and courteous on the road, such as being let out at a busy junction.
Kwik Fit spokesperson Roger Griggs said: “Our study into what grinds the gears of British motorists reveals that being courteous and respectful to fellow road users is extremely important to making everyone’s journey a pleasant experience.
“Our latest road etiquette video featuring children on toy ride-on cars has been created to highlight the importance of road safety and whilst this is being delivered in an entertaining way there is a serious message at its heart.”
Over half (56%) of respondents believe the city of London has the most disrespectful road users, followed by Birmingham (16%) and Manchester (12%). Londoners couldn’t escape the heat, as they were also found to be the top region for most disrespectful drivers by a mile (58%).
Content Marketing Executive at Motors.co.uk