The Bradley Wiggins Effect Takes The Nation By Storm

September 20, 2012 | By | In News

Olympic cycling superstars such as Bradley Wiggins and Victoria Pendleton have played their part in improving the beleaguered relationship between British drivers and cyclists, according to research from Motors.co.uk. Over a third (36%) of motorists claimed that their attitude to those on two wheels has been positively influenced by Olympic cycling success this summer.

The YouGov research of over 2,000 motorists revealed that the perception of cyclists among 1 in 10 (12%) had improved as a direct result of Team GB’s success this summer. An additional 6% claimed to be increasing the amount of time they spend on their bike.

However, the survey also unveiled a clear call for the Government to invest more in schemes for those looking to replace four wheels with two, with an additional 32% of motorist respondents highlighting significant safety concerns about the suitability of British roads for cyclists:

Phill Jones, Commercial Director of Motors.co.uk commented: “The onus is on the Government to facilitate cycling for the nation, and it is clear that conditions need to improve before we really see the effects of this on Britain’s roads. There is absolutely no reason that motorists and cyclists can’t safely co-exist, and collectively we should be doing all we can to encourage the nation to get on its bike.”

That's exactly why we've launched an exciting new competition to win a £500 bike! To find out more and enter, join us on Facebook.

The Bradley Wiggins Effect Takes The Nation By Storm

September 20, 2012 | By | In Promotions

Olympic cycling superstars such as Bradley Wiggins and Victoria Pendleton have played their part in improving the beleaguered relationship between British drivers and cyclists, according to research from Motors.co.uk. Over a third (36%) of motorists claimed that their attitude to those on two wheels has been positively influenced by Olympic cycling success this summer.

The YouGov research of over 2,000 motorists revealed that the perception of cyclists among 1 in 10 (12%) had improved as a direct result of Team GB’s success this summer. An additional 6% claimed to be increasing the amount of time they spend on their bike.

However, the survey also unveiled a clear call for the Government to invest more in schemes for those looking to replace four wheels with two, with an additional 32% of motorist respondents highlighting significant safety concerns about the suitability of British roads for cyclists:

Phill Jones, Commercial Director of Motors.co.uk commented: “The onus is on the Government to facilitate cycling for the nation, and it is clear that conditions need to improve before we really see the effects of this on Britain’s roads. There is absolutely no reason that motorists and cyclists can’t safely co-exist, and collectively we should be doing all we can to encourage the nation to get on its bike.”

That's exactly why we've launched an exciting new competition to win a £500 bike! To find out more and enter, join us on Facebook.

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