Spanish car brand SEAT has been named Official Car Partner to the Leeds and Reading music festivals this summer.
The partnership is part of a strategic alignment by SEAT to form a noticeable presence in entertainment sponsorship. Both music events are taking place over the August Bank holiday and sold out within hours of tickets going on sale.
As a young and stylish brand, SEAT has planned a variety of exciting attractions for both festival-goers and members of its online site – Club SEAT which will be revealed at the festival.
SEAT will be featuring alongside headline acts such as Gun n’Roses, Ash, Blink 182 and The Libertines who will form more than 120 bands on a variety of stages at Little John’s Farm in Reading and Bramham Park in Leeds.
SEAT UK Head of Marketing Steve Robertson said: ‘The exciting decision to position SEAT alongside these festivals is another big leap forward in our ongoing sponsorship strategy as part of our growth plans for the brand over the next few years.
‘We're really pleased to be supporting these massively popular and important UK music events and I'm very much looking forward to a summer weekend of great music at both venues.'