San Francisco resident Brian Singer is clearly fed up with the ‘texting while driving’ epidemic that is sweeping the American city.
Singer is so frustrated, he has set-up a blog labelled Texting While in Traffic Spotting (or TWIT Spotting, for short) that aims to name and shame those drivers who just can’t put their mobile phone down when driving.
The basic site features images of individuals staring at their tiny phone screens while stuck in traffic or driving along the highway, with an accompanying sarcastic line or two.
"I've been blown away by the number of people texting while in traffic, on the freeway," he told the technology site Gizmodo. "For every nose picker, there's 20 texters. Unofficial estimation by me."
Singer has recently ramped up his efforts to make the streets of San Francisco safer by renting giant billboards in the Bay area that display photos of those texting while behind the wheel.
I've been blown away by the number of people texting while in traffic, on the freeway.
He hopes that the public shaming will shock the culprits into thinking about their actions.
"My hope is that it will freak some people out and make them think twice before picking up the phone while driving," Singer revealed to Gizmodo.
"My greater hope is that it inspires others to start taking photos, too. If enough people started doing this, it could have a dramatic effect on people's behaviour."
There are 11 billboards in total dotted around the Californian coastal city but Singer hopes official driver awareness organisations will run with his idea and carry on his work.
Until then, Singer has asked San Fran residents to continue submitting their photos to his site or post them to Instagram with the hashtag #twit.
Picture from www.twitspotting.com