Nissan has announced that it is hoping to increase production of its popular Qashqai crossover in response to overwhelming demand.
Despite record production levels of the Qashqai, demand is still outstripping supply – something that Nissan is keen to resolve.
With a round-the-clock production at its Sunderland plant, Nissan is producing a Qashqai every minute, though even this isn’t enough to quench the thirst of buyers. Now, additional production is being added to the Sunderland plant thanks to £22 million of investment.
Colin Lawther, Nissan’s senior vice president for manufacturing, purchasing and supply chain management in Europe, said: “When the first Qashqai came off the line in 2006 it created the crossover segment. Today, it remains the benchmark for European customers for its dynamic styling, exciting driving experience and innovative technology.
“Through innovative engineering and productivity improvements, my colleagues in Sunderland have broken production records to keep pace with demand, but our new generation Qashqai has reached a tipping point.
“This additional capacity will give us free supply of Qashqai for the first time, ahead of the launch of a refreshed Qashqai equipped with Piloted Drive technology from next year.”
Nissan is celebrating the 30th anniversary of its Sunderland plant this year, which has gone on to become the largest car plant ever to be built in the UK. Manufacturing one in three of all the cars made in Britain, it employs 40,000 people.
Each day, 1,200 Qashqais are produced, with the total number of cars manufactured standing at 2,398,134.
After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.