Porsche branches out into building design

December 11, 2013 | By | In News

As well as making top-class sports cars, German manufacturer Porsche has a design arm – imaginatively titled Porsche Design – which provides a lucrative sideline flogging everything from wallets and trainers to kettles and smoking accessories to fans of the brand and its minimalist approach to styling.

Now, Porsche Design is branching out, teaming up with property company Dezer Development, to create its first residential building, the Porsche Design Tower.

Located on prime beach-front real estate in Miami, the apartment block’s 60 stories rise 198 metres from the shoreline.

It features three car elevators, so wealthy tenants can park their motors in a ‘sky garage’ next to their living rooms and appreciate their high-end supercars from the comfort of their own sofa.

Depending on the size of apartment, there is space for either two or four cars, visible through floor to ceiling glass walls. The cars will be cleaned and maintained by the building’s concierge service.

Apartments in the exclusive complex feature plunge pools and outdoor kitchens on large balconies. Residents will also be able to take advantage of a spa, cinema and seafront ballroom.

A total of 132 units were originally available, but it is reported that 22 billionaires – two percent of the world’s total – have already purchased apartments in the tower.

Speaking on Porsche Design’s first real estate venture, company CEO Juergen Gessler said: "Featuring the level of superlative quality and groundbreaking ingenuity synonymous with Porsche Design's iconic style, buyers understand the unprecedented value of these properties."

If, however, you prefer Porsche’s cars to its apartments, you can search our classifieds for a second-hand example here.

Picture: Porsche Design/De Zeen magazine

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