Think back to halcyon days when the parents would pack up the car with everything but the kitchen sink and make a beeline for the coast, or France, or if you were really unlucky, Portugal.
The long hours spent in the back of a stuffy car were usually eroded with intermittent games of ‘I Spy’ or that game where you had to think of an animal for every single letter of the alphabet.
But according to a new AA/Populus survey, modern parents are increasingly turning to gadgets such as iPads or mobile phones to keep the young ones entertained in the back of the car.
In fact, only 14 per cent of today’s mothers and fathers would turn to the more traditional ‘car games’ in order to keep young ones occupied, opting instead for electronic games or DVDs.
The survey has been carried out since previous research revealed that drivers are twelve-times more likely to be distracted by fidgeting youngsters than they are by using a mobile phone behind the wheel.
Of the 23,450 motorists polled, giving a child a DVD turned out to be the most popular form of entertainment, with parents in the North East, North West and Scotland most likely to fit in car entertainment to their vehicles in order to keep young ones happy.
The AA’s Edmund King said of the findings: “Keeping children entertained in the car is one of the best ways to reduce the risk as they are less likely to be a distraction if they are occupied by a game.”