Kia has unveiled a striking new concept car at the Seoul motor show, the design of which is set to influence its future European family car models.
Called the Novo, this four-seat model is styled as a ‘fastback’ (think 60s Ford Mustang), with a sloping rear roof that meets the rear of the car. The Novo also showcases a reinterpretation of the brand’s trademark ‘Tiger Nose’ grille, which, along with sleek headlamp units, gives an aggressive front-end aesthetic.
Elsewhere, the Novo exhibits sporty design details, including a heavily creased bonnet and gaping air vents, which are quite a departure from its current range of pleasing – but inoffensively styled – vehicles.
However, as is the case with concept cars, expect some of the more extreme details, such as the contrasting silver roof, to be left out of future production cars.
The interior is a vision of minimalism, with a hologram instrument display and a touchpad mounted to the steering wheel replacing most of the conventional dials. While this forward-looking tech won’t be offered to customers for some time, expect future Kias to take inspiration from the Novo’s clean lines and use of high quality trim finishes.
While the Novo itself won’t go on to become a showroom model, a Kia spokesperson confirmed to Auto Express that the Novo’s styling "could well influence later generations of the Cee’d if public perception is positive".
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