IAM gives love a chance

August 25, 2015 | By | In News

Research has revealed that improving driving skills could be the key to unlocking a potential lover’s heart, not just your car.

With this in mind, the Institute of Advanced Motorists (IAM) has launched a new driver assessment programme to help drivers better their driving habits and increase their safety at the wheel.

The initiative, called Love Driving, offers drivers a free driver assessment, which will be carried out by a qualified assessor. Since the assessment usually comes with a price tag of £39, motorists won’t have to pay a penny to fall in love.

According to a recent survey, one-in-ten motorists believe that good driving skills are important on a first date, so the Love Driving programme aims to improve a driver's road manners – helping to prevent road rage and other off-putting habits.

1 in 10

one-in-ten motorists believe that good driving skills are important on a first date.

Helping to provide further support, the campaign is also backed by former Formula 1 world champion and IAM president Nigel Mansell CBE.

He said: "Everyone can benefit from advice on how to drive better. The IAM is offering an amazing free opportunity to give every driver out there a chance to be a safer, more efficient motorist. Each and every one of us has a responsibility to look out for each other on the roads."

The sessions are part of the Institute's plan to improve the standard of both riding and driving on British roads, helping to cut the number of deaths or serious injuries caused by road traffic accidents.

The 60-minute session, much like a driving test, takes place in the participant's personal vehicle and no special requirements are needed, just a driving licence.

Drivers wishing to take part in the sessions must book before 31 December by visiting the IAM’s website.

Click here to find out how we got on taking the IAM's advanced driving test. 

Photo: CPJ Photography

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