Big Blue Wheel visits Bluewater and Lakeside

April 9, 2009 | By | In Events

Latest stops on promo tour are at the UK's busiest shopping centres.

The latest stops on the Big Blue Wheel’s tour of Britain were at Britain’s busiest shopping centres: Bluewater in Kent and Lakeside in Essex.

The Big Blue Wheel, which is a giant-sized replica of the brand icon that features in our TV and print advertising, rolled into both venues as it continued its promotional tour.

As part of the tour, a photo competition was held to find the face of locally – someone who has the right qualities to represent us in local media advertising. Shoppers at both centres had their pictures taken with the wheel, posing with a lookalike for F1 racing champ Lewis Hamilton.

Click here for a gallery of pictures from Bluewater

Click here to see a gallery of pictures from Lakeside

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