Big Blue Wheel visits Bluewater and Lakeside

April 9, 2009 | By | In Events

Latest stops on motors.co.uk promo tour are at the UK's busiest shopping centres.

The latest stops on the Big Blue Wheel’s tour of Britain were at Britain’s busiest shopping centres: Bluewater in Kent and Lakeside in Essex.

The Big Blue Wheel, which is a giant-sized replica of the motors.co.uk brand icon that features in our TV and print advertising, rolled into both venues as it continued its promotional tour.

As part of the tour, a photo competition was held to find the face of motors.co.uk locally – someone who has the right qualities to represent us in local media advertising. Shoppers at both centres had their pictures taken with the wheel, posing with a lookalike for F1 racing champ Lewis Hamilton.

Click here for a gallery of pictures from Bluewater

Click here to see a gallery of pictures from Lakeside

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